Guerrilla marketing for the home-based business

by Jay Conrad Levinson

Publisher: Houghton Mifflin Co. in Boston

Written in English
Cover of: Guerrilla marketing for the home-based business | Jay Conrad Levinson
Published: Pages: 182 Downloads: 905
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Subjects:

  • Home-based businesses -- Management.,
  • Marketing.

Edition Notes

StatementJay Conrad Levinson and Seth Godin.
ContributionsGodin, Seth.
Classifications
LC ClassificationsHD62.38 .L48 1995
The Physical Object
Pagination182 p. :
Number of Pages182
ID Numbers
Open LibraryOL1273155M
ISBN 100395742838
LC Control Number95004513

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Guerilla Marketing for the Home Based Business is so chocked full of practical everyday suggestions that I have had to take it real slow so I can have time to implement some of the ideas. This book is one of those rare books I call "a bible" in its class, an excellent reference book.

Even though it is a bit older it is still applicable today/5(16). Guerrilla Marketing for the Home-Based Business explains in detail how you can use your size and location to your advantage, by positioning your business to serve niche markets, offering superior and personalized customer service, generating word of mouth, and making maximum use of low cost publicity tools/5(11).

Guerrilla Marketing for the Home-Based Business [Jay Conrad Levinson, Seth Godin, Barrett Whitener] on *FREE* shipping on qualifying offers. [MP3CD audiobook format in vinyl case.] [Read by Barrett Whitener] American business is in the midst of cataclysmic change.

Reengineering themselves to compete in the new global marketplace. Guerrilla Marketing for the Home-Based Business book. Read 22 reviews from the world's largest community for readers.

American business is in the midst o /5. Guerrilla Marketing. Really. This is the most misleading title ever. I like Godin and that is why I bought this book. Huge mistake. First it has absolutely nothing to do with Guerrilla Marketing. Every tip in this book could be found in any PSS training or a marketing book from the 70's.

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Jay Conrad Levinson, president of Guerrilla Marketing International, lectures around the world on guerrilla business techniques for major companies, professional organizations, and universities.

He is the author or coauthor of over forty books in. American business is in the midst of cataclysmic change. Reengineering themselves to compete in the new global marketplace, corporations lay off millions of employees and then outsource the services they performed&#;often to the former employees themselves.

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They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. This. By Jay Conrad Levinson President - Guerrilla Marketing for the Home-Based Business () [Paperback] Guerrilla Brand Books, Guerrilla Business, Guerrilla Employee, Guerrilla Job Hunters, Guerrilla Life, Guerrilla Marketing $ Guerrilla Selling unconventional weapons and tactics for increaing your sales paperback.

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Jay Conrad Levinson Biography. Jay Conrad Levinson ( – ) was a business writer, famous as the author of the bestselling book, “Guerrilla Marketing.” Levinson popularized the use of the term “Guerrilla Marketing” to describe unconventional marketing tools and techniques that could be used when financial resources are limited.

Guerrilla Marketing is. The term guerrilla marketing comes from Conrad Levinson’s book Guerrilla Marketing, which refers to marketing via events and stimulated media coverage rather than paid advertisements.

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Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books.5/5(1).

Guerrilla marketing means going after the conventional goals of profits, sales and growth but doing it by using unconventional means, such as expanding offerings during. Innovative Marketing Strategies for Your Pet Care Business. Home Books Guerrilla Marketing for Home-Based Business.

Books; Guerrilla Marketing for Home-Based Business. Febru 2. Facebook. Twitter. A great book for anyone looking to “make things happen” in thier own, soo-to-be, corporation”.

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Bestselling marketing series in history authored by The Father of Guerrilla Marketing, the late Jay Conrad Levinson.Starting Your Guerrilla Marketing Plan Guerrilla marketing is a strategy used by businesses, ranging from large corporations to stay at home moms.

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